Not a 10- to 20-Year Vision Anymore

One thing I’ve been feeling a lot lately is that business lifespans are getting shorter and shorter.

Back in the day, you could take your time rolling out flyers, running leisurely TV commercials, and planning growth strategies over a relaxed 10-year span. But now, that’s just not possible anymore. So, I don’t think about the next 10 years anymore. I focus on growth strategies over a shorter 3- to 5-year period.

Rules Change if You Don’t Make Short-Term Plans

Not only are trends changing quickly, but also fundamental parts of business growth like search engine and social media platform algorithms are changing too fast.

Things will be completely different in 10 years, so if we don’t adapt quickly, we won’t just grow; we’ll struggle just to stay where we are.

Since market rules and perceptions change at lightning speed, trying to scale long-term means we’ll be too slow to keep up with the rules, and that’s not a good situation.

Things That Scale Short-Term Will Scale

If you have a well-designed business, you can scale to your target size quickly.

For example, Kesae Total Balance took about 3 years to get serious about expansion, but if we had taken 10 to 20 years, we might not have achieved our goals at all.

Taking too much time can make a lot of things impossible.

The best example is getting locked out because of rule changes. These rule changes come out of nowhere, so we can’t predict them. That’s why it’s better to scale before the rules change. When you think about it like that, you realize you have to go for short-term wins.

Why I Like Short-Term Goals

There are other reasons I like short-term wins, too.

One big one is that I get bored easily.

If I plan long-term, my motivation drops over time.

To avoid this, I focus on finishing things quickly, collecting what I’ve earned, and completing projects.

Pursue Immediate Goals with All Your Might

When you’re trying to achieve short-term results, the key is to focus on your immediate goals with everything you’ve got.

Everyone can produce similar outputs. We’re all human.

The difference between those who succeed and those who don’t is their current environment, available resources, and a bit of luck.

However, these things won’t change no matter how hard you try.

Don’t try to change what you can’t. Instead, put all your resources into what you can control right now.

When you think like that, the answer is clear: go all out.

You can control the speed at which you move forward.

Another important point is that once you’ve given it your all, instead of aiming for entirely different goals, it’s important to set new goals beyond what you’ve achieved.

In short, it’s about building up.

If you’re going to break through in the short term, just like everyone else,

“Building up with all your might”

That’s what it all comes down to.

Yuzuru Ishikawa
Small Business Growth Specialist | Director at Globalcube Limited | CMO for Kesae Total Balance: Beauty Massage Salon | I specialise in helping small local businesses that aspire to expand to a nationwide scale |