I published my article for Forbes Magazine

When I am just starting a new business, I think it’s helpful to consider a car framework with four parts: choosing a ride, accelerating, stepping on the brakes, and getting out. This framework gives me clarity on how far I can go, how much I can push and more so that I can make a sound judgment. Using this framework also helps me face the situation and make an objective decision without being swayed by emotion.

I’ve found this comparison is most helpful in situations with uncertainty. I wouldn’t care about these four elements if I was confident the business was doing really well or if the business was already successfully operating with half automation.

Yuzuru Ishikawa
Small Business Growth Specialist | Director at Globalcube Limited | CMO for Kesae Total Balance: Beauty Massage Salon | I specialise in helping small local businesses that aspire to expand to a nationwide scale |