At Kesae Total Balance, I have never said to our therapists
– You can do more!
– Better than that.
– Let’s aim high.
– Do your very very best!
– Do not stay in a comfortable zone
Because I created the business structure, I don’t need to say those words to manage and scale our salon.
Why did I do that? Let me tell you about the reason.
I have spoken with massage therapists in the market and found out some of them take 8 or 10 clients a day, completely exhausted by the end of the day, but only make just enough to survive.
I thought it doesn’t have to be like that, but we never know until we tried our own way. So I created the massage salon that is the reflection of the value I wanted to treasure.
– Therapists only have to take 2 to 3 clients a day, 5 days a week.
– They don’t need to stay at Salon all the time, but only come and deliver the service at booking time.
– They don’t need to do any marketing
– They don’t need to do sales talk
– They don’t need to answer inquiries from potential customers
– They don’t get pushed to make more sales
– They don’t need to sell any product at the salon
Also, because many managers focus on educating employees and tell their employees to “do their best”, “keep doing what you are doing” “Don’t overdo it” makes our company different from other companies, bringing value, and attracts attention from those who are actually doing their best but not meeting the expectation of the manager of the company, or just exhausted by the number of clients they have to massage.
Don’t get me wrong, I understand the importance of telling employees to work hard and I have no objection to it, but I believe working hard and business growth are different stories.
In order for us to say “what you are doing is just fine” or “don’t overdo it,” it is definitely necessary to solidify the quality of the product which includes marketing and management, and not rely on the abilities of employees.
This is how we started our Japanese Cranial Massage Salon and so far I am quite happy with how it is operating so far.
But it all started with the question to myself.
“What kind of words do I want to use with my staff?”