Beauty Massage Salon

Reflecting on our marketing strategy

Since Auckland is still in lockdown, and we can only operate under Alert Level 2, I have decided to make the most of this opportunity to review our online marketing strategy.

In fact, it has been working extremely well with SNS marketing even after the iOS update hits for FB marketing.

When I just looked at the stats, our ads attracted 1,046 comments from 3 ads that have been running this year.

However, nothing is certain and who knows when we are having another lockdown again sometime in the future (Fingers Crossed), so I have been working on some marketing platform that we didn’t need to use until now, but maybe better to get it prepared so that we can use it when we need it.

It is hard because we bump into so many questions to start with, at the same time refreshing to learn something new every day. Also, it is necessary for us to do it especially when we are waiting for new therapist to join our team and we need to get more customers for them.

I don’t think we can come back to Alert Level 2 this coming week, so it gives a little bit more time to work on things that we don’t normally procrastinate when our massage salon is open.

Yuzuru Ishikawa
Small Business Growth Specialist | Director at Globalcube Limited | CMO for Kesae Total Balance: Beauty Massage Salon | I specialise in helping small local businesses that aspire to expand to a nationwide scale |